Search Engine Optimization
Search Engine Optimization Services
We will take your online presence to the next level, where it is easy for you to reach customers and for customers to find you. Our goal is to improve the Online Visibility of your website to drive quality traffic.
As an SEO services company, CalibayMedia utilizes a few different processes to achieve your goals on your behalf.
Search Engine Rankings
The ranking is the index that search engines scour for highly relevant content when someone performs a search. You can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.
SEO Audit
An SEO audit is a process of analyzing how well your web presence relates to best practices and an implementation plan with measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. It is essentially a “health check” for your website.
Keywords Research
Keyword research is all about finding your audience's keywords when looking for a product or service you offer and using this information to guide your keyword strategy. We help identify your audience's keywords while searching for similar products and services your brand offers.
Meta Tags
Meta tags are small snippets of text on your website describing the page content and how the basic page the information would be presented in SERP. Search Engines check the title and the description to see whether they contain the exact keywords. Search Engines use this information from your website to consider the website relevant. As a result, we can create appropriate Meta titles and descriptions using the business-relevant keywords.
Content Marketing
Your website might be sophisticated, but you will be left behind if your prospects cannot find you using their search terms. That’s where good-quality, relevant and unique content plays a critical role in improving your website’s ranking on search engines. Our team will evaluate your website and build a plan to improve your search visibility.
Backlinks
Building backlinks help in driving traffic to your website from various other sources. Pages with many backlinks tend to have high organic search engine rankings. Per Google, backlinks remain one of their three most important search engine ranking factors. However, it is essential to check the sources of this traffic. Great content shared on your website can also influence bloggers and others from reputed websites to link to that content.
Images
Images are also a significant component of SEO. If you have quality images, we recommend publishing them on your website. We can also include relevant keywords. When the audience uses these keywords to search for products similar to your brand, search engines will find the images with relevant content and drive traffic to your website. It will help in your search rankings as well as online visibility.